Google Ads is an online advertising platform that allows businesses to create ads that appear on Google’s search engine results pages and its advertising network. Advertisers bid on keywords related to their business, and when users search for those keywords, the ads can be displayed. You pay only when someone clicks on your ad (Pay-Per-Click).

Google Ads can drive targeted traffic to your website, increase brand visibility, and generate leads or sales. Its targeting options allow you to reach specific demographics, locations, and interests, ensuring that your ads are seen by potential customers actively searching for your products or services.

The cost of Google Ads varies based on several factors, including your industry, competition for keywords, and your bidding strategy. You can set a daily budget and maximum bids for keywords, allowing you to control your spending. It’s essential to monitor and adjust your campaigns to ensure a good return on investment.

Success can be measured using various metrics such as Click-Through Rate (CTR), conversion rate, cost per conversion, and overall return on ad spend (ROAS). Google Ads provides detailed analytics that allows you to track these metrics and make data-driven adjustments to optimize your campaigns for better performance.